The 2FC 2BL Children's Hospital Birthday League, also known as The Birthday League commenced 20th January, 1930 and Birthday calls became a part of the Children's Session Monday to Saturday on 2FC and Sunday on 2BL. Birthday Calls went from FREE to costing Two Shillings and Sixpence (25 cents). The money was collected and passed to the Sydney Children's Hospital without any deductions for expenses.
Charging for Birthday Calls was unheard of. They were free on Commercial Stations. This was during the Great Depression and money was scarce, yet listeners responded. Every time 60 pounds was raised, a cot (bed) was endowed at the Sydney Children's Hospital in the name of the Children's Birthday League. The response was such that it only took 5 weeks for the first cot to be endowed. The 2nd was 6 weeks later and the 3rd soon after that.
There were some negative responses in the form of 'Letters to the Editor' complaining at the cost and also that the money went to Sydney. However after it was pointed out that country children with serious ailments were sent to the Sydney Children's Hospital for treatment, as it was the only Children's Hospital in the State, most of the complaints died down.
In subsequent years we see other States follow suit with their own methods of support to Children's Hospitals. I also point out that ABC Melbourne was doing this before 2FC 2BL.
At this time the newspapers stopped reporting the purchase of the cots and the Children's Birthday League ceased being shown in the Program Guides.
Apparently it was simply absorbed under the heading of Children's Session.
Miss Townson renewed her membership in 1931, 1932, 1933 and 1934. We have no record of the membership terms, so we don't know if Miss Townson or the League finished membership, or if, as in the case of most Children's Clubs, there was an upper age limit for membership. Certainly I did see Adults writing 'Letters to the Editor' complaining that Adults were excluded from the two Shillings and Sixpence Birthday Calls.
For the younger readers, Radio Birthday Calls often included instructions for the Birthday Boy or Girl to follow a string tied to the present. As depicted by WEP in this cartoon.
In the early days of radio, Children were unaware of collusion between Parents and Radio Announcer or Radio Character and were in awe that such characters either knew or placed the presents in the house.